Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a method to improve their information collection procedures. While it requires more technical knowledge than regular GTM and might introduce additional prices, it can cause greater precision and even more trustworthy data
Pixel monitoring uses a piece of code to sign up conversions on your website. It's very easy to set up and less vulnerable to advertisement blockers.
1. Much more precise information
The traditional technique of tracking conversions on an internet site, using pixels, is having problem with altering internet browser privacy policies. This indicates that the information being sent out to Google Ads, Facebook Business Manager and various other systems is much less accurate than it ought to be.
Server-side tracking is an extra safe and secure option that assists to bypass these restrictions, as it's loaded from your very own domain name and treated as first-party code, implying it's less likely to be influenced by ad blockers or various other protection measures. This gives a lot more accurate information and an extra full picture of user journeys across channels.
Additionally, this kind of monitoring enables organizations to track conversions beyond the internet site, such as phone calls and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing experts more ownership over the data they send out, and makes it easier to adhere to various data laws. It's also a lot less vulnerable to fraudulence, as it's more difficult for illegal stars to control the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring enables companies to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can assist marketers make more enlightened advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking allows companies to bypass these limitations and give precise, consistent information that is much less vulnerable to interference.
This sort of monitoring likewise allows businesses to track conversions that take place outside of the website, like call and in-store purchases. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is extra trusted for services seeking to adjust to these modifications.
3. Less vulnerable to fraud
Server-side monitoring allows businesses to adjust data payloads prior to it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly essential as various web browsers and systems progressively transform exactly how they handle cookies. As an example, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your web site.
Additionally, server-side monitoring enables you to record user information directly by yourself servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and privacy offenses.
A server-side tracking system is a collection of instructions that tells your internet site's server what events to videotape. This data is after that sent to analytics tools like Google Analytics and Facebook Service. It's also utilized to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate approach that uses a little item of code on your webpage to gather information from users.
4. Simpler to apply
Server-side tracking is a data collection procedure that takes place on the site's own web server, bypassing web browser restrictions. This suggests that data gathered by the website/app is first sent out to the web server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Shopify marketing automation Pixel.
The advantage of this approach is that it decreases the range of information monitoring and gives organizations extra control over transmission, making it generally more reliable. Because of this, it's much less vulnerable to data challenges triggered by points like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This allows you to have more accurate data and helps guarantee compliance with privacy policies such as GDPR. Additionally, it likewise prevents the monitoring restrictions enforced by web browsers and advertisement blockers.