Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping businesses are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional expenses, it can cause higher precision and even more trusted data
Pixel monitoring utilizes a piece of code to register conversions on your website. It's easy to establish and much less susceptible to ad blockers.
1. More accurate information
The standard technique of tracking conversions on a site, using pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise data and an extra total picture of customer journeys across networks.
Additionally, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability gives marketers extra ownership over the information they send, and makes it easier to follow different information legislations. It's also a great deal less at risk to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for businesses to bypass these restrictions and provide precise, regular data that is much less susceptible to interference.
This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is a lot more trusted for companies seeking server-side tracking to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing security and privacy. This is particularly crucial as various internet browsers and platforms increasingly alter exactly how they take care of cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that happened outside of your web site.
On top of that, server-side monitoring allows you to record user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a tiny item of code on your page to accumulate information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web browser constraints. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it normally much more reliable. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the web server. This permits you to have more accurate information and assists guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.